8 Tips to Grow Your Skincare Business Instagram Account

8 Tips to Grow Your Skincare Business Instagram Account

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. It should be a key component of your content marketing strategy. If you’re not using Instagram to promote your skincare business, you’re missing out! In this blog post, we will share eight tips to help you grow your skincare business Instagram account organically (“organically” means without paid advertising, in case you didn’t know). Follow these tips and you’ll see a significant increase in followers and engagement. Let’s get started!

Woman using Instagram on smartphone

1. Define your branding

What is the first thing you think when someone mentions your skincare brand? Is it something positive or negative? The goal of branding on Instagram should be to create an identity that attracts people who want what you have. It also helps them identify with what they see so they can follow along without feeling left out.

You want people to see your photo, videos, and imagery and instantly know it comes from you. This means being consistent with your filters, fonts, and colors. It can also help to have a catchy name (especially if the one that matches your brand is already taken), and make sure your bio clearly describes what you do and what people can expect from your Instagram content.

Mug with #hashtag written on it

2. Use hashtags to help your ideal customers find your skincare business Instagram content

Instagram is the perfect platform for using hashtags. You can make your posts more discoverable by tagging them with relevant tags that describe what they (and your overall brand) are about, such as #skincare, #holisticaesthetician, #skincareformulator, or #beautyblogger.

Hashtags are also great because you’ll be able to see how many other people and skincare business Instagram accounts have used those tags on their content too. This makes doing market research simple.

Using Instagram on smartphone at Times Square New York

3. Be active on Instagram Stories

Instagram Stories are a great way to connect with your followers and share more behind-the-scenes content on your skincare business Instagram account. Stories are also a great place to share content that’s not necessarily about your skincare brand or practice, but gives insight into you as a human. This helps your ideal customers better relate to you.

You can post videos, photos, and Boomerangs in Stories, that will disappear after 24 hours (unless you add them to a Story Highlight, which categorize your Stories kind of like departments of a magazine). This is a great way to show off your products, encourage audience interaction with questions and polls, add links to specific content, give sneak peeks of new collections, or even do a takeover of someone else’s account.

Let’s be honest–Stories are also a great place to share cute cat pictures, drool-worthy healthy food dishes, and vacation photos too!

Presents and lilac flowers

4. Participate in Instagram giveaways

Hosting a giveaway on Instagram is a great way to attract new followers and engagement. It’s also a great way to get people excited about your products. When hosting a giveaway, be sure to include all the rules and regulations in the caption, so there are no surprises. And of course, be sure to follow through on the giveaway, and deliver the prize(s) promptly.

You can also collaborate with others (see the next tip) on giveaways too, which will boost followers and engagement for all collaborators involved.

Skincare influencer

5. Collaborate with other like-minded skincare pros, brands, or influencers

Working together with other brands or influencers is a great way to grow your Instagram account and create content that will be engaging to both of your audiences.

This can also be done by hosting giveaways or doing takeovers on each other’s accounts. Be sure to choose collaborators

Mug of coffee beside iPad with Instagram open

6. Post consistently on your skincare business Instagram

You want people to know that your posts are always available when they need them most – like in the morning before work or during lunch break at noon.

It’s recommended to post at least once per day and no more than three times daily, but this can vary depending on how often people log onto Instagram. You also want your content to be engaging enough so that it stands out from the crowd–don’t just post “fluff” for the sake of having a post. Make sure it’s content that your audience will find inspiring, educational, humorous, or otherwise valuable.

It’s going to take some time to figure out what works for you, but this will come in time. The trick is to be consistent and mindful of what’s going on, look at your analytics, and continue to refine your strategy until you find the optimal posting schedule.

Woman replying to comments on laptop

7. Reply to your comments

Instagram is a social media platform where you can interact with your followers and customers. This means replying to their comments and thanking them for their feedback. Not only is it a great way to show that you care, but it’s also a great way to start conversations with your followers.

However, engaging with your followers doesn’t just stop at replying to their comments. If someone posts a photo of them using your product or tags you, then you better reply to that comment and make that user feel special for going through the effort of talking about your business.

Not only is this going to make them feel good, but it’s also going to be public information that others can see, making them want to be a part of what you’ve got to offer.

Woman filming video on smartphone for Instagram

8. Prioritize video–Utilize Instagram Live and Reels to your advantage!

Video is a powerful medium on Instagram and should be a key part of your marketing strategy. Live videos are especially engaging, as they allow viewers to interact with you in real-time.

In addition, Instagram Reels let you compile multiple short videos into one cohesive clip. This type of video can be great for promoting your skincare products or services. Be sure to use them often to engage your followers and grow your account, as they tend to get more views (at least at the time this was published) on your skincare business Instagram account than other types of content.


These eight tips will help you grow your skincare business Instagram account and connect with more potential customers. Use them to get started today, and you should start to see a near-instant boost in your growth. The more you stick to your strategy and keep going, the more organic growth you can expect, and therefore the more potential customers you’ll have!

Do you want personalized skincare business or content marketing advice?

We’re here to help! Not only can we give you individualized help for growing your skincare business Instagram account, but we also offer multiple trainings on other important aspects of starting and growing your skincare brand or practice. Check out Create Your Skincare Pro or book a consultation today.

Sara Sparrow is a blogger and editor over at OX Essays and Buy research paper online. She helps businesses grow organically using social media in the most modern ways and also shares her knowledge on websites such as Psychology writing service UK.


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