Several months ago I wrote a post about how disgusted I get whenever I see an ad in a magazine or commercial on TV for mascara where the models have lashes that are obviously and blatantly fake, which implies that anyone could get lashes like them if they use the advertised mascara. It?s unashamed false advertising at it?s best. There is no way anyone could ever get lashes like the ones in the ads by using a mascara alone on natural lashes. No way at all. Apparently you all agreed with me, because that post is one of my most popular posts of all time.
We have another false advertising culprit.
Want to know one of my biggest pet peeves? Ads for anti-aging skin care products featuring models who clearly have heavily retouched. I mean come on. You can’t tell me that the woman in this photograph is really in her late 30s or 40s, and used this product so she now magically appears to be 20.
We all know she probably really is 20 or so. Really. You’re not fooling us. Well, you’re not fooling most of us.
This is where we have a problem. There are some women (and men) out there who are so desperate to achieve their idea of physical perfection that they will try anything without thinking clearly or getting all the facts about what results to realistically expect. They see these images of young women in these ads and immediately jump to the conclusion that this magic will make them look as young and fresh as the models in the ads. Proper skin care and well applied makeup can absolutely improve one’s appearance by softening lines, helping to make the skin appear plumper and firmer, and concealing any uneven tone or “imperfections”. But this is something that is achieved over time, with conscientious effort, and some level of skill in applying makeup. Nutrition and hydration also play key roles.
Ads should portray realistic results
Take a look at fashion magazines or television. Watch the awards shows. There are many celebrities out there who are approaching that ?certain age? (or have already reached it) who look several years younger than we know they are. They may have even had some help from a plastic surgeon or cosmetic doctor. But? people must remember that celebrities also have the help of expert aestheticians, makeup artists, stylists, and lighting teams at their disposal.
These ads also imply that youth = beauty.
|Re-Nutriv is Estee Lauder’s range for mature skin.|
By showing these models who are retouched or who are an age that is inappropriate for the product being advertised, not only are these companies falsely representing the product?s results; but I also feel they are sending the wrong message to young men and women that they have to appear flawless and younger than their real age to be beautiful.
I also feel that these ads are insinuating that showing models who are of a more realistic age to be using an anti-aging product would not be an attractive or sexy enough image to sell the product. I really think that is in bad taste and is also highly insulting to their targeted customers.
My final thoughts on this matter:
Although our facial features change as we age, every age brings its own specific definition of beauty.? So many people have such negative thoughts about showing signs of age that the stress these thoughts produce is probably making them age faster. I believe in prevention of premature aging by treating the skin from the inside out with proper nutrition and hydration, and from the outside in with a high quality skin care regimen, as well as avoiding exposure to the sun and other environmental factors; but aging itself is inevitable. There is no magic cream that will make you look half your age.
If you are healthy and happy on the inside, it will radiate out from within no matter what age you are.
*First image from WallpapersOnly.net, second image from Estee Lauder Re-Nutriv.