Rachael Pontillo

Cleansing Oils: The Benefits of Using a Lipid-Based Cleanser

Cleansing Oils: The Benefits of Using a Lipid-Based Cleanser

If you’re looking for an effective and gentle way to cleanse your skin, you should definitely try a cleansing oil. Cleansing oils are carrier oils–lipids that have been extracted from the nuts or seeds of plants. These are not the same as essential oils (which are volatile compounds that have been steam distilled or solvent …

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Why Celebrity Skincare is Not Your Competition

Why Celebrity Skincare Lines Are Not Your Competition

When you’re starting a small skincare line, it’s natural to feel a little intimidated by celebrity skincare lines. After all, they have big budgets and marketing teams behind them. I get asked the question “how can I compete with celebrity skincare lines” often, from Create Your Skincare Pro students and from people who engage with …

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Are You Committing These 12 Deadly Skincare Sins?

Are You Committing These 12 Deadly Skincare Sins?

We all know that one person. You know, the one who hardly ever washes her face, eats crappy food, doesn’t drink water, doesn’t wear sunscreen…but still seems to have perfect skin. How can that be? Well, genetics do play a role, and it’s certainly possible that that person’s “skincare sins” will ultimately catch up to …

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Grow a Beauty and Skincare Garden

Grow a Beauty and Skincare Garden

Botanical and herbal extracts in beauty products are becoming increasingly popular, and not just for their skincare benefits. The industry as a whole is shifting to a demand for more naturally-sourced, plant-based products, which is a good thing overall, but has also led to sustainability issues. Effective plants for use in skincare don’t just grow …

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How to promote your beauty brand on Tik Tok

How To Promote Your Beauty Brand On TikTok

I’m not gonna lie. Once I saw how popular catchy, short videos of influencers and experts alike dancing while pointing to thought bubbles of “tips and tricks” on TikTok and Instagram Reels became, a feeling of angst washed over me. The idea of adding yet another social media platform to my list of social media …

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