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Rachael Pontillo

Are You Committing These 12 Deadly Skincare Sins?

Are You Committing These 12 Deadly Skincare Sins?

We all know that one person. You know, the one who hardly ever washes her face, eats crappy food, doesn’t drink water, doesn’t wear sunscreen…but still seems to have perfect skin. How can that be? Well, genetics do play a role, and it’s certainly possible that that person’s “skincare sins” will ultimately catch up to …

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Grow a Beauty and Skincare Garden

Grow a Beauty and Skincare Garden

Botanical and herbal extracts in beauty products are becoming increasingly popular, and not just for their skincare benefits. The industry as a whole is shifting to a demand for more naturally-sourced, plant-based products, which is a good thing overall, but has also led to sustainability issues. Effective plants for use in skincare don’t just grow …

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How to promote your beauty brand on Tik Tok

How To Promote Your Beauty Brand On TikTok

I’m not gonna lie. Once I saw how popular catchy, short videos of influencers and experts alike dancing while pointing to thought bubbles of “tips and tricks” on TikTok and Instagram Reels became, a feeling of angst washed over me. The idea of adding yet another social media platform to my list of social media …

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What is Greenwashing and How do You Avoid It?

What is Greenwashing and How Do You Avoid It?

Sustainability is a big draw for customers these days, just as a lack of sustainability can impact sales for any holistic business. However, like the terms “natural” and “holistic” are still somewhat vague and unregulated, so is the idea of sustainability, as it can mean different things to different people. One thing is clear though–your …

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8 Tips to Grow Your Skincare Business Instagram Account

8 Tips to Grow Your Skincare Business Instagram Account

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. It should be a key component of your content marketing strategy. If you’re not using Instagram to promote your skincare business, you’re missing out! In this blog post, we will share eight tips to …

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