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Rachael Pontillo

Why PR Should Be Part of Your Content Marketing Strategy

Why PR Should Be Part of Your Content Marketing Strategy

Over the past 18 months or so, I’ve had the great fortune to appear on TV, in morning news segments and other shows, quite frequently. I’ve shared my skincare philosophy, expertise, favorite DIY recipes, and even some homeschooling and work-from-home tips with regional and even national audiences. While I’ve benefited from many online, written, and …

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Winter to Spring Skincare

Winter to Spring Skincare Do’s and Don’ts

Even though spring is almost here, the effects of this year’s winter–dry, indoor heat, harsh outdoor temperatures, extra blue light exposure from all the Zooming–may still be wreaking havoc on your skin. I recently appeared on Good Morning Washington and spoke to anchor, Stacey Rusch, about how I (along with many other skincare experts) am …

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Manufacturing your own skincare products

Cosmetic Manufacturing Options for Your Skincare Startup: Manufacturing Your Own Skincare Products

Welcome back to my 3-part “Cosmetic Manufacturing Options for Your Skincare Startup” blog series. If you’re just joining me, and haven’t read the first two parts of the series, here they are for your convenience: Click HERE to read Part 1: Contract Manufacturing. Click HERE to read Part 2: Private Label Skincare. Those are both …

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