Rachael Pontillo

How to Get Your Natural Skincare Brand into Stores

How to Get Your Natural Skincare Brand into Stores

When starting a natural skincare brand, the idea of seeing your products on the shelves of high-end spas, specialty boutiques, department stores, or even big box stores seems like the dream. It’s certainly true that getting your handmade natural skincare brand into stores is a great way to build your brand–but how do you do …

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How to Turn Your Handmade Skincare Hobby into A Thriving Business

How to Turn Your Handmade Skincare Hobby into A Thriving Business

Are you passionate about turning herbs, flowers, oils, and butters into decadent, nutrient-rich, handmade skincare products? Have the people you’ve gifted products to, or who have bought your products at local farmer’s markets and craft fairs told you that your products are the best they’ve ever used? If so, then I’m sure many people have …

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Busting Anti-Aging Skincare Ingredient Myths

Busting Anti-Aging Skincare Ingredient Myths

Are you tired of constantly being bombarded by “anti-aging” skincare ingredients, products, ads, and influencer posts that promise to make your skin look like glass, jello, or whatever the latest gimmick is? Have you ever wondered why these products feature ingredients like Vitamin C, retinol, and hyaluronic acid which are supposed to make you look …

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Funding Options for Your Skincare Startup

Funding Options for Your Skincare Startup

You’re ready. You’ve researched ingredients, packaging, and formulated an amazing “star product” that’s sure to be a hit. You’re ready to start your natural skincare line! You feel excited…but at the same time are wondering… “how the heck am I going to fund my skincare line?” Before you let that overwhelmed little voice in your …

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Cleansing Oils: The Benefits of Using a Lipid-Based Cleanser

Cleansing Oils: The Benefits of Using a Lipid-Based Cleanser

If you’re looking for an effective and gentle way to cleanse your skin, you should definitely try a cleansing oil. Cleansing oils are carrier oils–lipids that have been extracted from the nuts or seeds of plants. These are not the same as essential oils (which are volatile compounds that have been steam distilled or solvent …

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