Rachael Pontillo

What is Greenwashing and How do You Avoid It?

What is Greenwashing and How Do You Avoid It?

Sustainability is a big draw for customers these days, just as a lack of sustainability can impact sales for any holistic business. However, like the terms “natural” and “holistic” are still somewhat vague and unregulated, so is the idea of sustainability, as it can mean different things to different people. One thing is clear though–your …

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8 Tips to Grow Your Skincare Business Instagram Account

8 Tips to Grow Your Skincare Business Instagram Account

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. It should be a key component of your content marketing strategy. If you’re not using Instagram to promote your skincare business, you’re missing out! In this blog post, we will share eight tips to …

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How to Start a Successful Holistic Beauty Podcast

How to Start a Successful Holistic Beauty Podcast

Do you love talking about all things green beauty? Do your friends and family members always come to you for advice about holistic skincare? Are you always up-to-date on the latest trends? If so, starting a holistic beauty podcast may be the perfect way for you to share your expertise with the world! This blog …

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The Benefits of Green Tea for Breakouts and Blemishes

The Benefits of Green Tea for Breakouts and Blemishes

We all know that green tea is good for us, but did you know that it can also be great for your skin? Green tea is packed with antioxidants and other nutrients that can help to improve the health and appearance of your skin. Today, we’ll take a look at some of the benefits of …

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How to Get Started with Making Your Own Skincare

How to Get Started with Making Your Own Skincare

One of the biggest myths that I’ve fought against for pretty much my whole career is that handmade skincare is not as effective as storebought skincare–or worse yet, “professional skincare.” That could not be further from the truth, if you understand the skin, how to choose the right ingredients, and how to formulate properly. Making …

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