During the past year or so, the skincare industry has witnessed a giant increase in popularity and sales. Between flashy TikTok trends and the rise of skincare influencers, taking care of your skin has never been more timely. If you own a skincare business, now more than ever may be the perfect time to expand, …
Expanding Your Skincare Business: 4 Things to Know Read More »
Nowadays when people hear the term “content,” they tend to think first about short videos/Reels on TikTok or Instagram, longer “how-to” videos on YouTube, clever or snarky comments on Twitter, pictures or infographics on Pinterest or Instagram, or longer post and articles on Facebook or LinkedIn. Years ago, these platforms were intended for personal interactions. …
In case you haven’t noticed, there are a LOT of skincare brands out there. And now more than ever, there are a LOT of skincare brands that identify as clean, green, natural, organic, holistic, plant-based, whole plant, you get the picture. One of the questions I receive most often from prospective Create Your Skincare Pro …
The Importance of Customer Service for Skincare Businesses Read More »
Instagram went down the other day. It was down for less than an hour, but that was plenty of time for businesses to freak out about it on other platforms like Facebook, Clubhouse, and Twitter. As much as people love to hate social media, small businesses really rely on it. Just how much becomes clear …
Welcome back to my 3-part “Cosmetic Manufacturing Options for Your Skincare Startup” blog series. If you’re just joining me, and haven’t read the first two parts of the series, here they are for your convenience: Click HERE to read Part 1: Contract Manufacturing. Click HERE to read Part 2: Private Label Skincare. Those are both …
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