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Rachael Pontillo's Top 3 Natural Skincare Business Building Resources

My Top 3 Natural Skincare Business Building Resources

What does it take to have a successful natural skincare business? Is it amazing products? A great website? Killer social media posts? A talented team supporting you? Sure, those are things that will help you achieve success–but believe it or not, they’re not the most important things. What matters most–and also often determines whether you …

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How to Choose the Right Skincare Ingredients

How to Choose the Right Skincare Ingredients

It never fails. Each semester that I teach Create Your Skincare Professional Edition, I get asked this question: “How do I choose the right skincare ingredients when they all look amazing?” I get asked this question by multiple students, whether they’re first starting out or are seasoned formulators. It doesn’t matter if they are choosing …

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Pricing Strategies for Natural Skin Products

Pricing Strategies for Custom Skincare Products

One of the biggest challenges herbalists and skincare makers have is what to charge for their skincare products. Pricing strategies for handmade and custom skincare products are not the same as for mass produced products. Most makers have no problem charging enough to cover the physical, tangible costs of creating their products–ingredients, labels, bottles, etc.–but …

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