What does it take to have a successful natural skincare business? Is it amazing products? A great website? Killer social media posts? A talented team supporting you? Sure, those are things that will help you achieve success–but believe it or not, they’re not the most important things. What matters most–and also often determines whether you …
My Top 3 Natural Skincare Business Building Resources Read More »
Ever wonder why some skincare business owners and wellness practitioners just seem to have an easier time getting sales and clients? Is it because they have more money to spend on things like advertising, an expensive website, and a publicist? Maybe. Is it because they started their business at a time in their lives when …
It never fails. Each semester that I teach Create Your Skincare Professional Edition, I get asked this question: “How do I choose the right skincare ingredients when they all look amazing?” I get asked this question by multiple students, whether they’re first starting out or are seasoned formulators. It doesn’t matter if they are choosing …
As I reminisce about my own journey as a skin care entrepreneur, my memory takes me back to the little voice in my head that kept telling me “You can’t make skin care products. You’re not a scientist.” Even though I grew up in a home where my mom taught me that anything handmade with …
One of the biggest challenges herbalists and skincare makers have is what to charge for their skincare products. Pricing strategies for handmade and custom skincare products are not the same as for mass produced products. Most makers have no problem charging enough to cover the physical, tangible costs of creating their products–ingredients, labels, bottles, etc.–but …
I believe in privacy. Your information will never be shared or sold to a third party.
