Nowadays when people hear the term “content,” they tend to think first about short videos/Reels on TikTok or Instagram, longer “how-to” videos on YouTube, clever or snarky comments on Twitter, pictures or infographics on Pinterest or Instagram, or longer post and articles on Facebook or LinkedIn. Years ago, these platforms were intended for personal interactions. …
You’ve finally decided to go for it. After years of frustration with mass-produced, diluted, generic, quantity-over-quality Big Cosmetics, you’ve decided to start your own skincare brand. You’re done with products that don’t live up to their claims. You’ve had enough of having to compromise on products that kind of work–but then stop working. You’re sick …
How Long Does It Take to Launch a New Skincare Product? Read More »
In case you haven’t noticed, there are a LOT of skincare brands out there. And now more than ever, there are a LOT of skincare brands that identify as clean, green, natural, organic, holistic, plant-based, whole plant, you get the picture. One of the questions I receive most often from prospective Create Your Skincare Pro …
The Importance of Customer Service for Skincare Businesses Read More »
When it comes to nourishing our skin, I’m a firm believer that Mother knows best–Mother Earth, that is. Though most of my favorite natural skincare ingredients are made from plants, beeswax is one of the few animal-derived ingredients I also use frequently. Beeswax is one of my favorite ingredients when it comes to giving texture …
You’ve spent months, maybe even years, developing your skincare line and you’re finally ready to launch. Congratulations! Or maybe you’re just getting started on your dream skincare brand. Wherever you are in your skincare business journey, it’s important that you know what intellectual property (IP) is and how it pertains to your business. While learning …
Intellectual Property for Skincare Brands: What You Need to Know Read More »
