Skincare Business

How to Position Your Brand to Attract Luxury Skincare Customers

How to Position Your Brand to Attract Luxury Skincare Customers

Are you worried about getting lost in the sea competition in the skincare industry, and the dominance of brands like Ponds, Olay, Clinique, or Eminence? Fear not! You don’t have to go head-to-head with brands like these to have a thriving, successful skincare business. As a natural, small-batch skincare brand, you can differentiate yourself by […]

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DIY Skincare Product Photography for Small Businesses

DIY Skincare Product Photography for Small Businesses

Are you a skincare brand owner looking to take amazing product photographs for your website? If so, you’re in the right place. In this blog post, we’ll explore some simple how-tos and best practices to help you create gorgeous skincare product photography that looks so professional, no one will be able to tell you took

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How to Get Your Natural Skincare Brand into Stores

How to Get Your Natural Skincare Brand into Stores

When starting a natural skincare brand, the idea of seeing your products on the shelves of high-end spas, specialty boutiques, department stores, or even big box stores seems like the dream. It’s certainly true that getting your handmade natural skincare brand into stores is a great way to build your brand–but how do you do

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How to Turn Your Handmade Skincare Hobby into A Thriving Business

How to Turn Your Handmade Skincare Hobby into A Thriving Business

Are you passionate about turning herbs, flowers, oils, and butters into decadent, nutrient-rich, handmade skincare products? Have the people you’ve gifted products to, or who have bought your products at local farmer’s markets and craft fairs told you that your products are the best they’ve ever used? If so, then I’m sure many people have

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Why Celebrity Skincare is Not Your Competition

Why Celebrity Skincare Lines Are Not Your Competition

When you’re starting a small skincare line, it’s natural to feel a little intimidated by celebrity skincare lines. After all, they have big budgets and marketing teams behind them. I get asked the question “how can I compete with celebrity skincare lines” often, from Create Your Skincare Pro students and from people who engage with

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