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Skincare Business

Why Celebrity Skincare is Not Your Competition

Why Celebrity Skincare Lines Are Not Your Competition

When you’re starting a small skincare line, it’s natural to feel a little intimidated by celebrity skincare lines. After all, they have big budgets and marketing teams behind them. I get asked the question “how can I compete with celebrity skincare lines” often, from Create Your Skincare Pro students and from people who engage with …

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How to promote your beauty brand on Tik Tok

How To Promote Your Beauty Brand On TikTok

I’m not gonna lie. Once I saw how popular catchy, short videos of influencers and experts alike dancing while pointing to thought bubbles of “tips and tricks” on TikTok and Instagram Reels became, a feeling of angst washed over me. The idea of adding yet another social media platform to my list of social media …

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How to Start a Successful Holistic Beauty Podcast

How to Start a Successful Holistic Beauty Podcast

Do you love talking about all things green beauty? Do your friends and family members always come to you for advice about holistic skincare? Are you always up-to-date on the latest trends? If so, starting a holistic beauty podcast may be the perfect way for you to share your expertise with the world! This blog …

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Expanding Your Skincare Business 4 Things to Know

Expanding Your Skincare Business: 4 Things to Know

During the past year or so, the skincare industry has witnessed a giant increase in popularity and sales. Between flashy TikTok trends and the rise of skincare influencers, taking care of your skin has never been more timely. If you own a skincare business, now more than ever may be the perfect time to expand, …

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5 Ways to Repurpose Your Skincare Blog Posts

5 Ways to Repurpose Your Skincare Blog Posts

Nowadays when people hear the term “content,” they tend to think first about short videos/Reels on TikTok or Instagram, longer “how-to” videos on YouTube, clever or snarky comments on Twitter, pictures or infographics on Pinterest or Instagram, or longer post and articles on Facebook or LinkedIn. Years ago, these platforms were intended for personal interactions. …

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